It all started over 20 years ago when our sister-in-law took a pair of scissors to her boots. Not for fashion reasons, mind you—she just needed her wellies to actually fit her calves. One soggy winter and a lot of mud later, we decided it was time someone gave wide fit wellies the love they deserve.
Fast forward to today, and we’ve helped over 200,000 people step into comfy, durable, waterproof boots that don’t just survive the British countryside—they thrive in it.
From our base in rural Berkshire, our small (but perfectly puddle-ready) team has been designing wellies that fit real legs for real lives. We've been at it long enough to offer proper expert fitting advice, and we genuinely believe: if you’ve got feet and calves, we’ve got a welly for you.